TRANSLOHR SP Prime tramway

Customer: NTL - Alstom Group

Area of intervention: Product design, graphic design.

Developer of innovative solutions for public transport, NTL is the designer and manufacturer of the Translohr tram-on-tyres system. Addressing current eco-mobility issues, the solutions developed by NTL are part of the new generation of urban transport systems: accessible, electric and high-capacity. Read more

Translohr SP Prime is the new electrically-guided unidirectional light transport system proposed by NTL. An optimised version of the Translohr STE, it is positioned as an alternative to the bus rapid transit (BRT) system. With its continuous built-in guidance system, the Translohr SP Prime offers many advantages. Read more

From the creation of the Translohr tramway, HAIKU DESIGN has worked with NTL on the definition, ideation, design studies and experiments concerning the various variants, developments and customisations of the models in the range. The product design project carried out by HAIKU DESIGN related to the product architecture, the inside and outside coachwork, the colour and material moods, the layouts and the equipment inside the passenger compartments and the driver's cabin: accessibility, ergonomics, supports, seats, information and communication, lighting, ventilation, etc. HAIKU DESIGN's assignment also included creating and supplying images of the Translohr for NTL's communications.

Eight transport networks have already chosen the Translohr tram-on-tyres:

The design of the SP Prime tramway received a 2014 Innovation Trophy for Public Transport, awarded by GART (Groupement des Autorités Responsables du Transport).

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