Specific work on a given issue: participation and/or organisation of a creation session, assessment of a situation, product, or service, monitoring, awareness, education, etc.
Work on a given subject, product or service, including any or all successive design process phases, from initial analysis to monitoring implementation.See our methodology
Global work concerning the long-term development and monitoring or your company's brand strategy to define and represent its positioning codes with respect to users and the market.
We believe that the success of a good design requires the involvement of all of a project's stakeholders, including the future users themselves.
It is for this reason that we provide close support for our customers which implies their active participation, throughout design studies, to ensure that they take full ownership of the solutions that suit them, in support of our expertise.
Therefore, we discuss, think about, produce, test, and develop the best ideas for the best results together following a design-thinking process on an ad hoc or continuous basis.
Specification and definition
Objectives: define the project's parameters
Methods: Audit, survey, interviews, inventory, research, etc.
Tools: Tools: analysis of original specifications, context, market-competition, trends, etc.
Deliverables: Analysis, design specifications
Exploration and creative research
Objectives: develop ideas
Methods: Case studies, co-creative workshops, ASIT, mapping, etc.
Tools: Diagnostic, cahier des charges design, esquisses, storyboard, maquettage rapide, ...
Deliverables: Ideas book
Generation of concepts and preliminary design studies
Objectives: offer realistic responses
Methods: iterations, value analysis, simulations, prototyping, etc.
Tools: ideas book, ergonomic, economic, and technical data, 2D / 3D modeling and representation, etc.
Deliverables: proposals paper
Project assessment and studies
Objectives: provide a sound, viable, and desirable solution
Methods: Assessments, consultations, simulations, prototyping, etc.
Tools: Proposals paper, data refining, 2D/3D modelling and representations, etc.
Deliverables: Detailed solution file
Launch an implementation support
Objectives: Validate and correct, if need be
Methods: Assessments, analyses, consultations, user test, etc.
Tools: Detailed solution file, launch study, prototype, pre-production copy, etc.
Deliverables: Review, quality assessment, validation file
The launch and implementation support phase is likely to continue beyond final production with regular and / or permanent inspection and analysis activities to anticipate possible improvements or developments in addition to the range, for example.