In November 2015, HAIKU DESIGN completed the preliminary design study phase for cristal, the bimodal transport system for LOHR with the presentation of its prototype. Started in 2010, the study covered all fields of intervention for the overall design: strategy, product, graphics, interactive and space. It will continue in the upcoming months with its roll-out in a pre-series demonstration phase.
HAIKU DESIGN has called on Pbo Design to work with it to define the brand image and communications for cristal.