CRISTAL, visual identity

Customer: LOHR

Area of intervention: Graphic design, visual identity.

An urban transport system designed for public/private use and for a number of different services, cristal is a new way to share mobility by facilitating journeys and optimising the use of a single vehicle, either for individual (self-service mode) or public (shuttle mode) use.

cristal's visual identity is directly linked to that of its owner, the LOHR Group. It emphasises the multiplicity of possible uses and the centralisation of the system around a single vehicle that can be used in all of its different modes. It is presented on the brand's various on- and off-line communications.

For LOHR, HAIKU DESIGN took part from the creation of the cristal system in the definition, ideation, design studies and experiments concerning the strategy, the concepts, the vehicle, the brand identity, the handover stations, the user interfaces and the on- and off-line communications.

"Building on our group's traditional activities and its successes in the transport sector, cristal is a new step towards the mobility of the future", Robert LOHR - Chairman of the Lohr Group.

cristal's visual identity was officially presented to the public for the first time in the "COP21 Solutions" exhibition at the Grand-Palais, Paris, in December 2015.

cristal and HAIKU DESIGN have received the following awards:

The 2012 Etoile de l’Observeur du design – awarded by APCI - the French Agency for the Promotion of Industrial Creation.
The 2016 Janus de la Prospective – awarded by IFD – the French Design Institute.

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CRISTAL, visual identity |


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